Google My Business (commonly mentioned as GMB, and formerly mentioned as Google Local and Google Places) could also be a business listing on Google, not unlike listings on online business directories like Yelp. It’s also a core element of local SEO. .
What Are Google Listings Useful For?
Google app search
Google search in minor party browser or Google Chrome (mobile/desktop)
Google Maps in mobile/desktop browser
Google Maps app
Google Home voice search
Google Assistant voice search
Google Knowledge Graph
The box containing business information that appears within the top-right hand corner of Google search results on desktop, and near the very best on mobile, when someone performs a branded search for your business (i.e. once they search your business name).
Google also uses User-generated Content (UGC) to populate your Google business listing, including ‘subjective attributes’ defined by your customers and thus the photos they take of your business premises.
Some features have plenty of interactivity built right into the profiles, too. These include:
- Google Posts, which enable you to allow offers and services directly through Google Maps and thus the Knowledge Graph (and even reach folks that ‘follow’ your business).
- Google Q&A, which lets consumers ask each other questions on your business on your GMB profile.
- Google Reviews, probably the foremost important of these features, as generating quality reviews and responding to them, has been shown to significantly impact rankings and clickthrough rates.
Google Business Profiles are Getting More adequate.