Facebook lead ads can fulfill various marketing objectives, but they're best at helping with one of marketing's golden rules: Know the audience. Many advertisers think they know their audience but often confuse customer data with customer analytics. It's easy to forget that sometimes the only thanks to study customers is to ask questions during a mostly online ecosystem. That's precisely what Facebook lead ads (sometimes called Facebook lead forms) do. If your objectives include marketing research, customer feedback, or maybe increasing conversions, Facebook lead ads could also be the proper solution. .

Facebook lead ads are essentially promoted forms. These forms allow marketers to capture customers' details while offering opportunities to attach, like newsletter subscriptions and demo requests. Whoever clicks on a lead ad gives out a form that's pre-populated with information from their Facebook profile.